Thursday, June 25, 2009

CTNF: Istak Non-Alcoholic Malt Beverage

Istak Non-Alcoholic Malt Beverage- Peach, Lemon, Malt

I find products like these a little bit ambiguous. It's kinda like saying vegetarian beef or chicken. It's beef, but it's made of flour, but hey it tastes like real beef! Uh huh....

Istak Peach

So when E returned from her exhibition (MIHAS-Malaysia International Halal Showcase) earlier this year with the usual loots (can you tell I love her job?? The looting part I mean hehe), one of the bags had bottles and cans of these "non-alcoholic malt beverage" which she said it's beer, but it's non-alcoholic, and it's halal! You bet my reaction was, "Uh huh........."

All flavours in just one can

I don't know about you but this non-alcoholic malt beverage sounds just as ambiguous to me... Everyone knows the equation of Malt = Beer, Malt is what makes Beer! But if vegetarian beef can taste and look like real beef but they're not beef, so can malt drinks right??

Istak Peach

I wasn't too excited with having the malt drink (I don't like beer), so I opted to give the peach and lemon a try instead. Well they taste somewhat like shandy, looks somewhat like shandy but I'm jolly well sure it doesn't have alcohol content like shandy! So now even our Muslim brethrens can enjoy non-alcoholic shandy like how our vegetarian friends are having flour-made beef and chicken!

Istak Non-Alcoholic Beverage Malt Beverage are not avalaible in the M'sian market yet but I suppose it has already been around in the Middle Eastern countries.

(and not get drunk)


-eiling- said...

It will be available here. I heard they started selling to one of the hypermarket! These boys are in my facebook. let me go ask them.

Oliver K. said...

woo hooo
finally something for me!

Khian said...

Ermm..the point of drinking then?

Anonymous said...

no point to eating meat that is not meat and drinking beer that is not beer....

only those without good taste will say it is good....

Anonymous said...

no point to eating meat that is not meat and drinking beer that is not beer....

only those without good taste will say it is good....

YilingL said...

Oooh. Can tap into the Malay/Muslim market here.

Yeah, yr kinda 'beer'.

The point is... it's halal!

Well when religion restricts you....

Adel said...

Thanks for interesting in ISTAK (non-alcoholic malt beverage), It's my pleasure to mention some info regards to this product.

It's product in Iran for around 7 years and people used to drink this kind of drink which is so healthy and put a side most of coke and soft drink.

regards to equation I have to say that yes same equation as beer but in this process stop it before alcohol creates but all other non alcoholic drinks go to the end of process and then withdraw alcohol with chemical material.

this product is in 10 flavors : original,lemon,peach,pear,apple,tropical,mango,pineapple,pomegranate,strawberry....

up to now it's distribute in some region such az kedah,pahang,penang,sabah,sarawak,and some other areas.
currently negotiate with other distributor in diff. state and maybe next month it will be in shelf of cold storage,giant or carefure...

our website is under construction.

if you want to know more call our office : 03-88892878

Adel Mahmoudi

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